Founded in 2013 by Alex Proba, Studio Proba is a New York based multidisciplinary design studio focusing on product, graphic, environmental, furniture design and artwork. Alex is a multidisciplinary designer and art director from Lüdenscheid, Germany. She studied spatial and graphic design at the Akademie Mode und Design Hamburg Germany, and product and furniture design at Design Academy Eindhoven Netherlands. In 2011, she moved to New York, where she worked for a number companies. Alex was an Art Director at Kickstarter and as Design Director at Mother New York.