Rui Pereira

Rui Pereira is a Portuguese product designer. His endless curiosity for different cultures and new ways of thinking has turned him into a globetrotter: he has lived in Valencia and Milan, where he worked for Spanish designer Patricia Urquiola. Today, he resides in Copenhagen, where he serves as Head of Design and Visual Direction for the Danish furniture brand Hay.

Through his experiences with various industries, Rui has developed a critical perspective on the industrial processes used in design and, more broadly, in modern society. His constant search for new perspectives and diverse experiences drives him to redefine and propose product typologies that establish an immediate connection with users while also raising awareness of important contemporary issues.

In his projects, Rui explores the potential of materials and production techniques, using a sharp visual language that is reflected in his honest and relevant designs.